Toronto has a vibrant community of local yarn shops, and we thought it might be fun to get to know a little bit about the most recent addition! Having been open for just over a month now, Brenna and Amelia have already created a haven for yarn lovers, right in the heart of Kensington Market.
So without further ado, allow us to introduce you to the ladies behind Yarns Untangled!
Tell us a little bit about yourself!
We met three years ago while employed together at a yarn store and realised immediately how well we worked together as a team. Born in Minnesota and raised in Alaska, Brenna is an active fibre artist in the Toronto and Canadian scenes. Amelia is a professional classical musician from Ottawa whose knitting “on the side” has gotten a bit out of hand.
How long have you been knitting?
Amelia: Upwards of 20 years on and off.
Brenna: Six years (crocheting for quite a bit longer).
What is your “Go-To” knitting project?
Amelia: Hats, hats, and more hats! I love a project that fits into one skein since I have so many beautiful single skeins in my stash, and one can never have too many hats.
Brenna: Triangle shawls since they’re fun and versatile to wear.
When did you decide to open a shop?
Each of us had always assumed that we would one day run a yarn shop, and it was truly just a question of time before it happened. This year as fall approached, we realised that now was as good a time as any, and that it was simply up to us to make it happen.
How long have you been in business?
Yarns Untangled has been operational for almost a month at this point! It feels both like it’s been five minutes and five years, all at the same time.
What inspired you to open a yarn store?
The best thing about a yarn boutique, in our opinion, is the community that comes with it. Owning a yarn store gives us, our customers, and our staff a home away from home, a warm and friendly workplace where we’d rather be than any other place in the city. And of course, we get to be surrounded by some of the most beautiful yarns available. What more could you ask for?
What makes your shop unique?
We boast a combination of a warm welcome, a variety of expertise in all the fibre arts, a friendly and helpful community, extensive classes, and a broad selection of our very favourite yarns. What perhaps makes us most unique is our combination of personalities. Between Brenna’s calm, thoughtful, and kind approach to customer service, and Amelia’s boisterous and colourful style, we’ve found that we manage to appeal to about as wide a variety of crafter as possible.
Do you have a website? And are you active on social media? If so, where can we find you?
Do you offer any classes? Which ones are your most popular?
We offer quite a few classes! So far our most popular have been the beginner classes, and the sock classes, although there’s been a lot of interest in some of the technique-based workshops as well such as entrelac, cables, finishing, etc. Click here to view the full range of classes that are offered.
What is your favourite Estelle Yarn? (Includes all yarn that Estelle stocks. ie- Cascade, King Cole, etc).
It’s so hard to choose just one! The Cascade 220 has been a huge seller so far and very, very popular with our customers. It’s a solid, affordable yarn that suits just about any project or crafter. The other one that comes to mind is the Borgo de’ Pazzi Stout. Such a beautiful combo of all natural colours, and we’re both big fans of a long colour change.
What do you want people to know about running a shop?
It is as much if not more fun that we had hoped it would be, but of course, it’s also an awful lot of work. We are very pleasantly surprised however to discover that it doesn’t feel like hard work when you’re doing it to build your own business from the ground up. It’s a joy every step of the way, even if we’re exhausted.
Is there anything else that you think we should know about you or your shop?
It’s really important to us that everyone knows they are welcome here. Regardless of your type of craft, your taste in yarn, or whatever else makes you who you are, our community door is open!
We would like to extend a huge thank you to Brenna and Amelia for taking the time to answer our questions today! If you happen to be in the Kensington Market area, be sure to stop by their store and say hi! And while you’re there… maybe pick up a skein or two?
Happy knitting everyone!